#PHOTOSHOP AFFINITY PHOTO SOFTWARE#

If it can at least duplicate the success of Affinity Designer, which has already been named the number two Mac app for 2014, itвЂ™ll be yet another victory for Serif in a short period of time.ДЄccording to SerifвЂ™s head of Affinity development, Tony Brightman, the companyвЂ™s plan is for Affinity Photo to eventually be the go-to photo editor and creative work tool for everyone, but with a greaterВ emphasis on professionals. Serif wants Affinity Photo to be a hit with as many people as possible. ThatвЂ™s a value proposition worth listening to, for sure.

#PHOTOSHOP AFFINITY PHOTO SOFTWARE#

In fact, the software maker is downright bold about what it says are several features of Affinity Photo that outclass Photoshop in every way. Serif isnвЂ™t shy about its intentions of taking Photoshop market share away from Adobe. Releasing Affinity Photo as a free, beta version should help spread the word about it faster than usual, as will the fact that this app isnвЂ™t merely trying to be a dumbed-down alternative to Photoshop or just mimic its already well-known features. After the February 9 launch of Affinity Photo, it may turn out to be at least as well-received as Affinity Designer, maybe more so. TheВ latest design tool from Serif, best known for its Affinity DesignerВ tool, Affinity Photo is a Mac-only alternative to Adobe Photoshop.

All this may be about to change, as one, prominent challenger is now trying to take market share away from the Adobe graphics editor: meet Affinity Photo. ThatвЂ™s because itвЂ™s virtually ubiquitous in photo-editing circles, with its name even being turned into a verb for easy, colloquial reference. PhotoshopвЂ™s been the king of image editing for a long time now: 25 years, to be exact.

Photoshop affinity photo